" SMOKING KILLS " in bold, covers almost bottom half of the packet providing information to customers on ill effects of smoking, unequivocally - though am not sure it changes intent for any of us smokers. . .lol !
Warning of disastrous consequences on health is not brand new piece of information and really, reiteration of this by the manufacturers ( obviously to meet statutory requirements) has no bearing on their intent as well.
Information is powerful , yet intent rules -for both the customers and the manufacturer.
We all are party to similar behaviour, deep down we know what we need to be doing or what is the right thing to do in most situations, despite that it is the intent which differs.
Now, lets take this and turn it around, for a positive message to all.
Can we say willingness is more powerfull then intellect . If you are willing to give it a go even though you may not have complete information or intelligence , you are more likely to get favourable results. Let me give you an example to seal the argument . Forrest Gump was not very intellectually inclined.but he did stuff - be it cross country run, table tennis - and he excelled.
While not begetting intelligence and power of knowledge , at our individual levels the power really lies in going ahead of the doubt which information can create; and charting your way into the direction of your will ,even though intelligence might be sneering the decision.
The IBM ads which go " STOP THINKING - START DOING " or the vintage nike line " JUST DO IT "is a befitting extension of this thought.
Do write in your thoughts , while i go get a smoke .... :)